Delivering Opportunity Through Literacy Across Africa
The world’s largest pizza brand is changing simple pizza boxes into Red Reading Boxes in Africa as part of the Pizza Hut African Literacy Project.
Pizza Hut is a brand full of “firsts”. The world-renowned pizza was the first item ever to be ordered online, was the first to be delivered to the top of Mount Kilimanjaro and was truly out of this world when it became the first pizza to be delivered to space.
The sky clearly isn’t the limit for this pizza giant that this year opens it’s 100th store in Sub-Saharan Africa and launches the Pizza Hut African Literacy Project to help make a real impact on the continent. Pizza Hut Africa’s new literacy mission is in line with the brand’s global initiative established in 2016, The Literacy Project, to raise awareness for literacy-related issues and engage consumers to help make a difference. In its first year, the global campaign impacted 15.9 million people and distributed more than 275,000 books and educational resources to communities in the U.S., Brazil, Canada, Costa Rica and South Africa.
The Slice of Africa
“It’s heartbreaking that 280 million people in Africa cannot read,” said Davenport. “That’s why we’re partnering with our customers and transforming simple pizza boxes into Red Reading Boxes in order to put books and learning aids into the hands of those who need them most. We believe that providing access to reading resources will help people thrive, creating more prosperous communities.”
What is a Red Reading Box?
“Literacy and reading can be real bridges to opportunity,” said Davenport. “We’re focused on using our growing restaurant footprint in Africa to make a difference in the communities we serve.”
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), has more restaurant locations in the world than any other pizza company. Founded in 1958 in Wichita, Kan., Pizza Hut operates over 16,700 restaurants in more than 100 countries. Pizza Hut is also the proprietor of The Literacy Project, an initiative designed to enable access, empower teachers and inspire a lifelong love of reading. The program is rooted in the foundation set by the Pizza Hut BOOK IT! Program in the U.S., which is the longest-running corporate supported literacy program, impacting more than 14 million students each year. For more information, visit www.pizzahut.com.
Lizzy Moletsane – firstname.lastname@example.org / +27 (0) 83 256 3918 / +27 (0) 11 886 0211